ODR 表现差强人意，账号被冻结
这时候申诉成了唯一救活账号的途径，下方是一件成功拿回销售权 的申诉信供
参考：
Dear Amazon Seller Performance Team.
We understand that recently our performance as a seller on Amazon,
com has fallen below both
Amazon's and our own standards of quality.
I believe it is mainly because of our inadequate communication that we
have recently seen two
A-Z guarantee claims which have resulted in our ODR exceeding the
performance target of <1%.
Unfortunately, we changed the Listings Status to be Inactive from
23/01/2014 to 06/02/2014
because of a long vacation, obviously, the two complaints are nightmare
during the period
without order.
Plan of Action: We are taking the following steps to improve our
performance:
1.Review a 11 of products to make sure that the pictures and descriptions
are accurately match
with our products.
2.Most importantly, we wiII
complete the investigation more quicklyand proactively (within12
hours) to any problems with customer orders to keep our customers
more informed and help
prevent A~z guarantee claims as much as possible, then replacement or
a full refund will be
done within 24 hours
3.In addition, we will more aggressively monitor our performance
metrics to assure we are
meeting the standards set by Amazon and our own s
tandards of quaIity customer service.
信件中提到了关于造成如此状况的原因，还有给予准确的时间范 围。并且将补
救措施以条列式清楚简明的
回答给亚马逊官方，这些 都是值得借鉴参考的部份。
新账户被封号
当遇到新账户被亚马逊封号时，也能够通过发送邮件给亚马逊官方 来解释情况，
进而获得回复新账号的机会，以下也是一封相同情况 并成功回复账号的信件内
容：
I understand that recently our performance as a seller on Amazon, com
has fallen below both
Amazon's and our own standards of quality. I believe there are two main
reasons this hashappened:
Disorganization in our inventory management has resulted in late
shipments and, even worse,
unavailable items.
When late shipments and unavailable items have occurred our response
to has been too slow and communication with customers has not been
adequate.
I believe it is mainly because of our inadequate communication that we
have recently seen an
increase in customer A-Z guarantee claims which has resulted in our
order defect rate
exceeding the performance target of <1V
Plan of Action: We are taking the following steps to improve our
performance:
Improve inventory control by reducing the number of items offered until
we have systems in
place to more adequately handle the number of orders we are receiving.
Most importantly, we will respond more quickly and proactively to any
problems with customer
orders to keep our customers more informed and help prevent A~z
guarantee claims.
In addition, we will more aggressively monitor our performance metricsto assure we are
meeting the standards set by Amazon and our own standards of qua I ity
customer service.
In evaluating our selling practices, we found a mistake in our inventory
upload file.
Our Plan of Action:
